Conversation audit

The excerpt discusses the challenges faced by online stores that use Google Shopping and retargeting campaigns. These stores often encounter issues with fake clicks and bot traffic, which can lead to wasted advertising budgets. ClickTrust is a solution designed to tackle this problem. It works by analyzing various data points, such as: - **Browser fingerprints**: Unique identifiers for browsers that help detect non-human traffic. - **UTM parameters**: Tags added to URLs that track the effectiveness of online marketing campaigns. - **Behavioral signals**: Patterns of user behavior that indicate whether traffic is genuine or fraudulent. By using this analysis, ClickTrust helps online stores identify and filter out fraudulent clicks, ensuring that their advertising budget is spent on real potential customers rather than competitors or bots. This is particularly important for businesses relying on online advertising to drive sales and customer engagement.